MarketCraft by StrategyHive

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StrategyHive's suite of Training Courses is designed to provide practical, real-world solutions in the realm of marketing. Drawing from extensive, in-the-field experience, these courses are crafted to assist business leaders and team members in integrating innovative and proven marketing strategies, creating an unassailable approach to market leadership. Successful participants will be certified, demonstrating their proficiency in cutting-edge marketing techniques.

Each course is structured as a curriculum over 9 weeks, including:

• Nine 2-hour interactive sessions (weekly) with StrategyHive's marketing experts
• Engaging group discussions and hands-on implementation sessions
• Video recordings of all sessions for review and reference
• Comprehensive course materials (PDF format)
• Practical exercises tailored for the busy professional
• A suite of marketing tools for real-world application Class sizes are intentionally kept small, limited to 10 participants for personalized attention.

Week 1: Introduction to Strategic Marketing

• Objective: Understand the fundamentals of strategic marketing in the SME context.
• Topics: The evolving marketing landscape, role of strategy in marketing, understanding the SME marketing needs.
• Key Takeaway: Grasp the importance of strategic planning in marketing for SME growth.

Week 2: Media Strategies and Advertising Spend

• Objective: Learn to allocate advertising budgets effectively across various media.
• Topics: Overview of advertising mediums, making data-driven budget decisions, case studies.
• Key Takeaway: Develop the ability to strategically allocate advertising budget for maximum impact.

Week 3: Target Audience: Identification and Segmentation

• Objective: Master the art of identifying and segmenting target audiences.
• Topics: Demographics vs. psychographics, customer journey mapping, creating customer personas.
• Key Takeaway: Ability to segment audiences for targeted marketing efforts.

Week 4: Channels for Audience Reach

• Objective: Explore various channels for effective audience reach.
• Topics: Digital channels overview, traditional media channels, integrating multi-channel strategies.
• Key Takeaway: Skills to choose the right channels for specific audience segments.

Week 5: Optimizing Marketing ROI

• Objective: Learn strategies for maximizing marketing ROI.
• Topics: ROI calculation, A/B testing, conversion optimization.
• Key Takeaway: Techniques to ensure marketing investments yield high returns.

Week 6: Monitoring and Controlling Advertising Costs

• Objective: Develop skills for effective budget monitoring and control.
• Topics: Budget tracking tools, identifying and preventing cost overruns.
• Key Takeaway: Capability to maintain marketing budgets within set limits.

Week 7: Social Media Mastery for Businesses

• Objective: Gain expertise in managing social media in-house.
• Topics: Deep dive into major social media platforms, content creation, social media analytics.
• Key Takeaway: In-house social media management skills.

Week 8: Aligning Marketing with Sales

• Objective: Learn to integrate marketing strategies with sales objectives.
• Topics: Sales and marketing alignment, communication strategies, integrated plan development.
• Key Takeaway: Ability to create cohesive marketing and sales strategies.

Week 9: Course Recap and Certification

• Objective: Consolidate learning and prepare for certification.
• Topics: Course review, Q&A session, preparation for certification.
• Key Takeaway: Comprehensive understanding of the course material and readiness for certification.