Inside the Hive

    Partners in strategy.
    Focused on people.

    StrategyHive brings together experience in business strategy, brand and growth, leadership, organizational effectiveness and AI. We work with you to clarify priorities, strengthen how your team works and turn plans into practical action.

    Portrait of Rob Cupello, CMC

    Rob Cupello, CMC

    Business strategy · Brand & marketing · AI

    Rob is a Certified Management Consultant (CMC), speaker and facilitator working across business strategy, brand and marketing, and practical AI. He starts with what the business needs to achieve, what gets in the way and what the team can realistically take on.

    He helps leaders decide who to serve, how to position their offer and where to focus their efforts. His work connects those choices with a practical plan, clear priorities and next steps the team can act on.

    Rob brings the same business-first approach to AI adoption, starting with the task and the people doing the work rather than the tool. Through his speaking and workshops, he helps people explore these ideas and apply them to their own businesses.

    Strategic direction · Positioning · Growth

    Visit Rob’s website
    Portrait of Kristine Jones

    Kristine Jones

    Leadership & Change Excellence, Operational Effectiveness

    Kristine helps organizations strengthen how they think, lead, and operate by bringing clarity to priorities, improving alignment across teams, and creating stronger conditions for execution.

    Her work centres on organizational effectiveness, leadership development, change, and strategy. She is particularly strong at connecting priorities, perspectives, and opportunities across a business, helping leaders focus on what matters most and where stronger alignment can improve outcomes.

    Kristine brings a practical, human approach to change, building trust across different personalities and functions while helping leaders and teams develop the confidence, capabilities, and accountability to navigate complexity. Her focus is on turning priorities into action, strengthening leadership at every level, and helping organizations execute with greater discipline and impact.

    Leadership · Organizational effectiveness · Change

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