How we move forward
The ADAPT approach
Strategy is a journey, not a checklist. ADAPT brings together five stages that move strategy from idea to evidence. They aren't linear: as new evidence comes in, you loop back. Expand each stage to see what we do together, your role, our role and a possible output.
What happens in a first conversation
We talk through your challenge, the context around it and what a useful outcome would look like. Together, we agree on a scope that fits your situation, who needs to participate and when we’ll review progress.
Each stage in detail
Together
We look at the current state and any existing evidence, and talk with the people closest to the work.
Your role
Share what you already know and who we should hear from.
Our role
Structure the questions and pull the context into a shared picture.
Possible output
A shared problem brief that names what we're solving and for whom.
Illustrative example: unclear customer messaging
- A.Assess the situation: what customers need and what the current evidence shows.
- D.Decide together: agree on the customers to focus on and why they would choose the business.
- A.Assemble the solution: draft and test the customer-facing message and a simple marketing plan.
- P.Put into practice: put the agreed-upon changes into use.
- T.Track results: track relevant customer enquiries and whether they lead to the next step, then adjust the message or plan.
The point is the loop: each stage feeds the next, and the evidence you gather can send you back to an earlier one.